Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

Here's a guide on how to watch Canadian TV in the USA. Unblock all Canadian TV channels in the United States with a simple-to ...

Televisions that measure 97 inches (and more) diagonally across – a.k.a. XXL TVs – are becoming a huge hit as the cost of ...

As American voters cast their ballots for either Kamala Harris or Donald Trump today, CTVNews.ca has live updates and results ...

As smartphones became an integral part of everyday life, marketing evolved to keep pace, changing how brands engage with ...

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...

Perion’s Stay Live uses AI to place ads by analyzing broadcast streams for moments of high engagement but low interruption.

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

Vibe Studio: SMBs can now create CTV-ready, high-quality ads in less than 10 seconds (and at no extra cost) with Vibe Studio.

Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service which delivers free, instant access to a wide range ...

Calgary broadcast legend Darrel Janz has died at the age of 83. For decades, viewers tuned in to CTV Calgary to see Darrel ...