Companies invest heavily in building strong brands for their products and services, but if they want to have the people to ...

A positive brand image is vital in today's work culture of very discerning consumers who are not shy about vocalizing their ...

Today, founders can micro test their products and services in small, global batches using test ads, social media content ...

What brings people together, even from an organizational perspective, is exactly this: how you resonate with them.

You can build your personal brand with these habits, and you can set yourself up for career success by responding to the call ...

With its latest campaign and an acquisition of education platform Loom, the women's health brand is building a coalition.

No matter how big or small your business, building (or updating) your website and branding is one of the most important ...

I started my career in advertising when the number of digital users in India was just 28 million. This was back in 2010. Without formal training in advertising or marketing, I devoted a considerable ...

Eunique Jones Gibson talks Happy Hues, her inclusive baby brand, and her mission to create products that reflect the culture.

Media Mogul Munson Steed on Building Rolling Out and Entrepreneurial Success In this episode of "The Rundown with Ramon," host Ramon Ray interviews Munson Steed, the founder of Rolling Out, at Black ...

MEGHAN Markle is facing a major ‘red flag’ with her new lifestyle brand American Riviera Orchard (ARO).  It’s been six months ...

The bottom line to success for any chain of restaurants is to establish a brand that would be identifiable throughout.