Anheuser-Busch is using mobile to support a multichannel campaign meant to promote the brewer's new Bud Light Lime beer. The app is called "Bud Light Lime Summer Hotspots" and it helps users find pubs ...

First impression: This hard seltzer looked like carbonated pickle juice and smelled like lime gelatin, which I didn't love. Review: The Bud Light Seltzer citrus hard soda initially tasted good.

In a recent Instagram post, Mulvaney disclosed that the outrage over her partnership with Bud Light has led to ridicule and death threats. In her opinion, the lack of public support from the brand ...

(Bloomberg) -- Bud Light — a brand built on bro-y fun — was made for joints like the Green Rock Tap and Grill in Hoboken, New Jersey. It’s a rowdy sports bar with $1 wing nights that in 2022 ...

The cans are available now everywhere Bud Light is sold, the company said. Anheuser-Busch also announced that the college ...

Her boycotts of Olay skin products and beers from Bud Light-maker Anheuser-Busch began more recently, after she learned they had worked with transgender social media star Dylan Mulvaney.

Bud Light is kicking off the football season with its "biggest collection of college team packaging yet," Anheuser-Busch announced Tuesday. The collection showcases official team colors and ...

The owner of Bud Light took a hit to its sales after a US boycott of the brand sparked by its work with transgender influencer Dylan Mulvaney. Brewing giant AB Inbev said sales in the US fell more ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 min 32 sec ago 1 hour 44 min ago By Geno Schellenberger - 2 hours 1 min ago By Garett Sloane - 2 hours 22 min ...

FOX Business' Charlie Gasparino's new book, "Go Woke, Go Broke," details the rise of corporate wokeness, including Bud Light's debacle with Dylan Mulvaney and fight over Chick-fil-A. The Teamsters ...

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Bud Light is getting you ready for the college football season. The beer company is rolling out its biggest collection of college team packaging yet for the 2024 season. The new, limited-edition ...