Discover the essentials of small business branding in this guide. Learn how to build a strong brand identity that resonates ...

Branding expert Lisa Clunie of Thrive Studios helps businesses build trust and loyalty through memorable, impactful brand ...

We intentionally designed a system, aptly named ‘Grassroots to Government,’ that ensures the brand resonates with our breadth ...

This week in branding news, OpenAI’s employees were shocked by a proposed logo change, Duolingo co-branded its own musical ...

Just as OpenAI inspired a wave of AI startups, so, too, has its logo. OpenAI’s signature spiral logo has become widely ...

Is Lexus really an acronym for "Luxury EXport to the United States"? What does the bent line in the Lexus logo represent? And ...

A brand is more than just a logo or a name; it is the way people perceive your business. It is the feeling or idea that comes to mind when customers think about your product or service.

In today’s fast-paced, highly competitive world, personal branding has become more than just a buzzword. It's now a strategic ...

AirAsia brand co. (Abc.), the brand management and intellectual property (IP) arm of Capital A and the driving force behind ...

Tiger Woods' brand logo 'Sun Day Red' is at the heart of a trademark battle, after Tigeraire (a company that manufactures ...

Explore all the Gold, Silver and Bronze winners at the 11th-annual BIAs – Best of Show to be revealed in November ...

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to ...