Major League Baseball's playoffs are getting underway on Tuesday afternoon with the commencement of the best-of-three Wild ...

The wave of new sponsorship money comes in part from big corporate names. Newcomers are also seizing the opportunity.

Twitch, Amazon’s livestream social platform, and Amazon Ads will launch a new game in Fortnite on Friday called “The Glitch,” which aims to link brands with Twitch streamers while targeting ...

With college sports hungry for more marketing money (especially in the name, image, likeness era ), Cookies likely just ...

According to a court filing, Tiger Woods’ apparel brand ... application for their logo — which pays homage to the signature red Woods’ wears on game days and his 15 career major victories ...

The “STRAUSS” logo on MLB helmets during the Wild Card games has sparked curiosity among fans wondering what is going on.

FIGS made history at the 2024 Paris Olympics by celebrating unsung healthcare heroes with a smart marketing campaign ...

is a neon sign with the brand's name in the style of the Everlast logo, which buzzes in the background throughout our ...

Amazon Ads is launching a new experience on gaming platform “Fortnite” that will offer marketing opportunities to brands and have guaranteed promotion through Amazon-owned streamer Twitch.

Boston Celtics star Jaylen Brown has started his own performance brand, 741, and turned down over $50 million from potential endorsement deals to do so. Per ...