A brand is the total of all the experiences anyone has with Hope College. It is different for each person, whether they are a student, alum, faculty, staff or donor. Brand messages, which are based on ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Companies that build a strong brand identity are not only more easily recognized, they illicit an unconscious response from ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand what drives the emotions of your target audience and craft a name that ...

RGP today revealed a new brand identity and brand architecture to create clarity around the company’s enhanced value ...

Tinio and Lopez discussed “Building and Managing Brand Identity” in the first in a series of the Inquirer’s Campus Talks, organized in collaboration with the University of the Philippines ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

Building upon the University’s previous brand identity and our proud history as a world-leading institution, we’ve updated and improved key elements of our identity to meet modern accessibility ...

If you're a member of University staff you can find the brand guidelines on the staff intranet. We've created a range of ready-to-use toolkits featuring resources and templates for you to download and ...