In response to the viral posts, Mattel released a statement acknowledging the "unfortunate error" and pledged to take swift ...

a life-sized replica of the Barbie StreamHouse will pop up in New York, with guests able to visit the sure-to-be-viral space from December 12 – 15 in SoHo. In addition to home internet, the new ...

Toy manufacturer Mattel has apologised for mistakenly printing the web address of an adult site on the packaging of dolls ...

Walmart’s holiday toy shop has thousands of gifts for kids and adults starting at $10. Shop 10 playsets from top brands like ...

On March 9, 1959, in the Flatiron district of New York, co-founder of Mattel Ruth Handler launched her latest—and perhaps most daring—creation: Barbie. Standing at 11.5 inches tall, the sultry-eyed ...

Star City/INSTARimages Margot Robbie Margot Robbie may have spent most of 2023 in full-on Barbie cosplay for the promotion of ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Barbie got a Halloween makeover Thursday night as participants in the Elmo Willard Library’s second “Zombie Barbie” Halloween ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

The former adult film star named the Barbie star and producer as being behind one of her top five favorite movies this year.

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.