Chelsea will adopt a new crest and motto later as part of a re-branding effort to mark their 120th anniversary ...

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Chelsea have fired shots at their London rivals with a subtle badge change that will infuriate fans across the capital city.

CHELSEA have trademarked a new crest and have staked their claim as “London’s true club”. The new badge, which will NOT replace the current one, features the iconic blue lion ...

A campaign called ‘We burn blue’ was launched in July, with the club branded as ‘CFC LDN’ in the hope of marketing Chelsea as ...