Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When American 200-meter ... [meters] to the marathon,” Elliott Heath, Nike global running footwear product manager, tells ...

Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

Cast your mind back to retro track and ... adidas Originals by Wales Bonner tracksuit. Inspired by long-distance runners' uniforms, it's made from recycled tech-jersey and has a retro palette ...

But Nike admitted its mistake by changing course and going back to a CEO who knows the company inside and out. As of October 14th, Hill will have a shot at mending Nike’s missteps and putting an ...

Our tech buying advice and product picks are required reading if you want to ace your classes. Our tech buying advice and product picks are required reading if you want to ace your classes.

The staple set from the early 00s is back and it’s already been approved by J Lo, Paris Hilton and Mariah Carey. When you read ‘velour tracksuit’ you may get instantly transported back to ...

To add insult to injury, a recent analyst report by Stifel Financial essentially declared Nike outdated. Stifel’s 2024 Back-to-School Athletic Footwear Survey cited the “rapidly waning ...

A change in direction or more precisely, going back to what made Nike into a powerhouse. The revenue shortfall is owed to Nike fixing its product assortment and reworking its approach to ...

But the change was made too abruptly and hurt Nike’s sales. Nike has since brought back some of the retailers it initially cut out. “Nike took it too far and underestimated the importance of ...

“People now want to wear their tracksuits to clubs and the promoters give in because these are affluent people, who’ll spend money on drinks. “What I want to do is take fashion back to musi ...