The third-generation Amazon Fire TV Stick HD has been rebranded as the Fire TV Stick HD. Despite featuring the same hardware, the updated Fire TV Stick HD only costs $35 — $5 cheaper than the Fire TV Stick (3rd gen). This launch could put the $30 Fire TV Stick Lite in a tough spot, as the Fire TV Stick HD costs just a fraction more.

The latest Amazon streaming device brings a new entry-level Fire TV Stick to the lineup but also replaces the Fire TV Stick and Fire TV Stick Lite with a price of $34.99 /£39.99 / AU$69. It's currently available to order now on Amazon .

As if four new Kindles weren’t enough for the Amazon devices team to unveil this week, a new Fire TV Stick has landed. It’s twofold in that we have a new streaming stick from Amazon, but it also streamlines the lineup a bit.

With the advent of the Amazon Fire TV Stick HD, the company's low-cost streaming stick lineup goes from four devices to just three.

Amazon has launched a new entry-level Fire TV Stick – the Fire TV Stick HD. It's currently US only at $34.99, but expect a price below £40 when it launches in the UK too. Amazon has launched a new version of its Fire TV Stick for HD TV viewers. It's currently US-only but it'll be coming to the UK and Australia too.

The Fire TV Stick HD also comes with Alexa-enabled Voice Remote. Users can give voice commands to easily search and launch programs across various apps. Additionally, users can also control compatible smart home devices like soundbars, smart plugs, thermostat, lights, and more with Alexa Assistant.