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Record levels of discounting during Cyber Week promotions caused online prices to fall by the largest year-over-year drop in 31 months, according to the Adobe ADBE Digital Price Index. The index ...
That’s according to Adobe’s online holiday sales forecast, released Wednesday. “That 8.4 percent is a nice acceleration over the 3.5 percent in 2022 and 4.9 percent in 2023,” Vivek Pandya ...
--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) released its online shopping forecast for the 2024 holiday season, covering the period from Nov. 1 through Dec. 31, 2024. Based on Adobe Analytics data, ...
September 25, 2024--(BUSINESS WIRE)--Today, Adobe (Nasdaq:ADBE) released its online shopping forecast for the 2024 holiday season, covering the period from Nov. 1 through Dec. 31, 2024.
Buy now, pay later is increasing again this year, according to Adobe. The report projects that BNPL will be up 11.4% year over year during the holidays to a record $18.5 billion in online spending.