While overall toy sales are in decline, sales driven by nostalgic adults are on the rise, representing 17% of US toy sales ...

But I digress—let’s get to the facts. Hot Wheels is officially the #1 toy in the world. The brand is worth a whopping $1.4 billion, and its toys are sold in 150 countries, making it a truly ...

The company has been historically sparse in the metrics it discloses, until now: Since its 2011 founding, KiwiCo has ...

If so, the new Buzz Lightyear robot might be for you. A collaboration between Pixar and smart toy company Robosen, the new Buzz is fully loaded with more than 3,000 tiny parts, 75 microchips ...

The Natalie Woolsey Toy Drive will host its 14th annual fundraiser at the Angleton Fairgrounds. There will be dinner from ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Sales of Transformers toys also are expected to see “a nice pop” connected with the latest Transformers movie, Cocks said. Madison Mangan, age 4 1/2, plays with a Play-Doh Pizza Scooter ...

Universal’s “Wicked” is drumming up buzz ahead of its Nov. 22 release with hundreds of merchandise offerings from dozens of ...

Toy Industries of Europe, which represents toy manufacturers in the European Union and the United Kingdom, has said it recently bought more than 100 toys from third-party sellers on 10 online ...

Mattel, the toy company behind Barbie and Hot Wheels ... and grossed a staggering $1.4 billion at the global box office.