Founded in 2015, John Jacobs is an affordable premium eyewear brand that offers high-quality sunglasses and eyeglasses in great designs yet honest prices. The brand aims to disrupt the eyewear industry currently monopolized by big brands controlled by a single syndicate. The syndicate adds huge margins at every level of eyewear manufacturing and distribution, thereby selling expensive eyewear to the customers. John Jacobs is transforming the industry through transparency. By removing the middle-men from its value chain, the brand has taken control of design and manufacturing thereby keeping its margins low. John Jacobs has partnered with renowned Italian design house, Mazzucchelli to offer stunning eyewear crafted in premium materials.