Digital Marketing News | Marketing Dive
网页Marketing Dive is a website that covers the latest news and trends in digital marketing, brand strategy, creative campaigns and more. Read stories on how brands like Old Navy, Walmart, Pepsi and Applebee's are using data, AI, TikTok and NFL to reach and engage consumers.
How Coke and Pepsi's rivalry shaped marketing — and where it …
网页2022年5月3日 · Explore the origins, milestones and challenges of the enduring consumer brand rivalry between Coke and Pepsi, from classic ads to social media spats. Learn how the metaverse, sustainability and brand purpose may reshape the …
Bestselling Author and Global Marketing Leader Lindsey Carnett ...
网页2024年8月14日 · LOS ANGELES — Lindsey Carnett, a marketing and public relations professional with two decades of experience, has announced the release of her new book, The Marketing Maven Method: Secrets of a Maven. Designed to help businesses exceed their marketing and growth goals, the results-focused process has been fine-tuned …
Sneaker supremacy: Nike and Adidas battle for brand love
网页2022年5月10日 · How did Nike and Adidas compete for the global sporting goods market for six decades, influencing sports and culture along the way? Learn about their history, strategies, innovations and challenges in this four-part series.
9 campaigns that boosted the mood in 2022 | Marketing Dive
网页2022年12月12日 · The web page showcases nine creative marketing campaigns from 2022 that stood out amid economic and cultural challenges. See how McDonald's, Domino's, Old Spice and others used partnerships, nostalgia, technology and …
Social Media Marketing News | Marketing Dive
网页3 天之前 · Marketing Dive covers the latest developments and insights in social media marketing, from campaigns and platforms to trends and data. Find out how brands like Chipotle, Snoop Dogg, Meta and more are using social media to …
E.l.f. Cosmetics highlights diversity with brand messaging revamp
网页2019年6月26日 · Cosmetics brand e.l.f. unveiled a campaign that aims to refresh its messaging and position it as an accessible and diverse beauty line. Agency Case created 170 brand assets, including videos and still images for digital and social channels, according to an announcement shared with Marketing Dive. The campaign features a video …
Burger wars: How Burger King's rivalry with McDonald's …
网页2022年5月17日 · This article explores the history and impact of Burger King's marketing innovations and rivalry with McDonald's, the world's largest fast food chain. It covers topics such as product differentiation, creative effectiveness, sustainability and digital channels in the fast food industry.
What Coca-Cola’s generative AI experiments mean for the brand’s …
网页2023年12月5日 · Coca-Cola has partnered with Bain and OpenAI to create a platform for generating content and experiences using AI. The brand has also launched a limited-edition flavor, Y3000, based on AI insights and a Christmas campaign featuring Santa Claus.
Mobile ad spend leapt 23% in 2021, on track to hit $350B this year
网页2022年1月13日 · App Annie's report shows mobile ad spending grew 23% in 2021, driven by pandemic-induced changes to users' habits. Consumers spent 3.8 trillion hours on mobile apps, with TikTok and Facebook leading the pack in terms of time and downloads.
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